Conditions and variables

Publish different content for different audiences from a single source. Conditions control which blocks appear; variables swap values like product names and URLs.

• Conditions vs. variables — when to use each and how they differ

• Writing for multiple audiences — strategies for structuring multi-audience content

• Set up conditions — create dimensions and values

• Create conditional content blocks — apply conditions to content blocks

• Preview conditioned content — see how a topic looks for each audience before publishing

• Create variable sets — define key-value pairs for substitution

• Use variable tokens in content — insert tokens into topic content

• Override variables per target — change specific values for a single publication target

• Publish for multiple audiences — end-to-end walkthrough of conditions, variables, and publishing