Conditions and variables

Publish different content for different audiences from a single source. Conditions (applied as Filters) control which blocks appear; variables swap values like product names and URLs.

Variables require the Team Plans and limits or higher; conditions require the Business plan.

• Conditions versus variables: when to use each and how they differ

• Writing for multiple audiences: strategies for structuring multi-audience content

• Set up filters: create filter groups and values

• Create conditional content blocks: apply conditions to content blocks

• Preview conditioned content: see how a topic looks for each audience before publishing

• Create variable sets: define key-value pairs for substitution

• Use variable tokens in content: insert tokens into topic content

• Override variables for each target: change specific values for a single publication target

• Publish for multiple audiences: end-to-end walkthrough of conditions, variables, and publishing