Monitor search analytics
Track what readers search for on your published site to understand their needs and identify content gaps. Available on Team and Business plans.
Before you begin
You need a Team or Business . Analytics features are not available on Free or Pro plans.
You must have at least one with reader traffic.
Analytics data begins collecting as soon as you publish a site on a Team or Business plan. It may take a few days of reader activity before meaningful patterns emerge.
Access analytics
Go to Analytics in the sidebar.
The dashboard shows four overview cards:
Total Searches — the number of searches readers performed
Unique Queries — number of distinct search terms
Helpfulness — percentage of positive votes from the feedback widget
Zero-Result Rate — percentage of searches that returned nothing
View top searches
The Top Searches section shows the 10 most frequent queries with bar charts showing relative volume. These are the topics readers search for most.
Identify content gaps
The Content Gaps section lists zero-result searches ranked by frequency. These are queries where readers searched for something and found nothing.
Use content gaps to prioritize new topics. If readers repeatedly search for "SSO setup" and find nothing, that's a strong signal to create that topic.
Check content gaps weekly and treat high-frequency zero-result queries as your top-priority topic backlog. Even adding a short topic that redirects readers to the right place can dramatically reduce frustration.
Filter by time range
Use the time range selector to view analytics for:
Last 7 days
Last 30 days
All time
Act on analytics
High-volume searches with results — ensure those topics are easy to find in your Create and organize a map navigation, not just via search.
Zero-result searches — create new topics or adjust existing topic titles and content to match what readers are looking for.
Low helpfulness scores — review those topics for accuracy, completeness, and clarity.
See also
Track page feedback — Monitor reader satisfaction per page
Collect feedback from reviewers — Get expert feedback before publishing
Published site features — How search and feedback widgets work on published sites
Plans and limits — Check which plans include analytics features