Monitor search analytics
Track what readers search for on your published site to understand their needs and identify content gaps.
Before you begin
You need a published site. Search analytics come from the search box on your published pages, so a project with no published site has no data.
Analytics data begins collecting as soon as you publish a site. It may take a few days of reader activity before meaningful patterns emerge.
Access analytics
Go to Analytics in the sidebar.
Open the Search & Feedback tab.
The tab shows four overview cards:
Total searches: the number of searches readers performed
Unique queries: number of distinct search terms
Helpfulness: percentage of positive votes from the page feedback widget
Zero-result rate: percentage of searches that returned nothing
View top searches
The Top searches section shows the 10 most frequent queries. Each row shows how many times the query ran and the average number of results it returned, with a bar showing relative volume. These are the topics readers search for most.
Identify content gaps
The Content gaps section lists the zero-result searches ranked by frequency (up to the top 10). These are queries where readers searched for something and found nothing.
Use content gaps to prioritize new topics. If readers repeatedly search for "SSO setup" and find nothing, that is a strong signal to create that topic.
This section covers keyword searches from the site search box. Questions readers ask the on-site AI are analyzed separately: the Triage content gaps tab clusters AI queries with no answer into suggested topics you can create in one click.
Check content gaps weekly and treat high-frequency zero-result queries as your top-priority topic backlog. Even adding a short topic that redirects readers to the right place can dramatically reduce frustration.
Filter by time range
Use the time range selector to view analytics for:
Last 7 days
Last 30 days
All time
Act on analytics
High-volume searches with results: ensure those topics are easy to find in your Create and organize a map navigation, not just through search.
Zero-result searches: create new topics or adjust existing topic titles and content to match what readers are looking for.
Low helpfulness scores: review those topics for accuracy, completeness, and clarity.
See also
Track page feedback: Monitor reader satisfaction for each page
Collect feedback from reviewers: Get expert feedback before publishing
Published site features: How search and feedback widgets work on published sites
Plans and limits: See what each plan includes